TCM Wine Club

This isn’t a new program but it hit my radar again just recently as I was relaxing and binge watching some movies on Turner Classic Movies (TCM), the cable tv channel that channels movie classics. Those movies are a cultural rabbit hole once you start watching them and obsessing over them!

To go along with their classic movies, TCM introduced a wine club where you can buy suites of wine to “pair” with the movies. So cool. And they are very well-thought-out pairings!

The TCM Wine Club! Makes complete and total sense, enhancing the user experience of the cable network and giving viewers another reason to engage more deeply.

It’s the real deal from a cable channel that runs real deal movies. Perfect pairing!

What could you pair with your brand for the perfect pop culture pairing? What’s your experience? JIM