Vogue Club

Here’s a great way to keep a wildly popular brand fresh … create an exclusive membership club for insider access to content.

In this case the brand is a media property called Vogue. You’ve likely heard of it!!! Actually it’s a fashion powerhouse already known for great content and exclusive features. And now members of the Vogue Club can get even more, and get more content than just the casual subscriber or reader.

For a $25 a month subscription fee. The world has gotten used to monthly subscription fees so Vogue Club is right in line.

Perhaps not all media properties could pull this off, but Vogue certainly can. Take a look by clicking here.

Lots of engaging content likely not accessible anywhere else. That’s the magic.

Could your brand do this? What’s your experience? JIM

P.S.: BTW, I’m talking about that Vogue, not this Vogue …