"H&M Move" with Jane Fonda and JaQuel Knight

H&M is launching a new line of fitness wear … or “move-wear” … and actress Jane Fonda and choreographer JaQuel Knight are its two spokespeople.

Brilliant. H&M Move.

Jane Fonda is a wildly famous actress with “fitness guru” on her resume as well. It’s been probably 40 years since the release of her first aerobics video tape from back in the ‘80’s. Overnight sensation, putting home fitness on the map. Hello pandemic fitness now!

And JaQuel Knight is an amazing choreographer who’s work includes the “Single Ladies” video with Beyonce.

Both know how to move, at any age and in any situation.

In one swift inclusive move, H&M just got on the athleisure wear map, Jane Fonda got even more relevant if that’s possible, and more of the world will understand the immense talents of JaQuel Knight.

Smart move, H&M. Smart move on all parties … your brands are moving!

What’s your experience? JIM