Tito's in a Can

Source: Tito’s

Competition in the hard seltzer category has been fast and furious with new entrants entering on a constant basis. Some from traditional vodka brands, some traditional beer brands, and some traditional seltzer brands. All makes sense.

Vodka brand Tito’s decided to take a slightly different approach as a somewhat “late” entrant into the game. They introduced “Tito’s in a Can” but there’s a big rub … the can is empty. Yes, you fill it yourself with Tito’s and soda for a refreshing vodka soda in a can. A hard seltzer in a can, DIY.

A clever way to make some noise in a crowded space, and to make a point at the same time. Mix it yourself!

The can retails for $20 and you can order one here.

“We don’t make seltzers, you do!” Love it. What a great way to disrupt the flow of a category and get people to think twice about it.

What’s your experience? JIM