For a limited time and in limited quantity, Crocs will be offering a cowboy boot. Yes, you read it right. Here it is, straight from the Crocs source:

Available Soon on Croc Day, October 23. Our Classic Crocs Cowboy Boot was made for our fans and inspired by our fans’ creativity. This limited-edition Croctober boot features a signature Crocskin texture, metallic disco desert embroidery details, and a spinning spur on the back so you can really kick up some dirt. Plus, each pair includes a Croc Star™ Jibbitz™ charm, 2023 Cowboy Duke Jibbitz™ charm, and plenty of room to add your own personalization.

If you are so inclined, you can purchase them here.

What is “Croc Day,” you may ask. I know I did so I looked it up and it’s 10/23. It’s a fan-created day of celebration for their love of Crocs. And fans do love their Crocs. And if you’ve been keeping up with pop culture, you know that Crocs has had a rush during and post pandemic where comfort overrules all else. But then again Crocs has been raising the fashion bar with collaborations and decorations and customizations. Well done. Oh and those charms you can add to a pair of Crocs … they’re called Jibbitz.

And of course, there was the whole Crocs thing in Barbie The Movie too.

Many years ago when the brand entered the scene, I’m not sure many would have guessed at its longevity. But Crocs is a good example of how hard you have to work to get brand longevity by staying relevant, current, aspirational, and fitting for your audience’s needs.

Crocs … all of the above.

What’s your experience? JIM

Crocs Cowboy Boots