Valentino at the 2023 Oscars

There were a lot of big winners at the Oscars this past Sunday … “Everything Everywhere All At Once” (both the cast and the movie itself), Brandon Fraser, Lady Gaga … Jimmy Kimmel.

In addition to the movies, I also pay a lot of attention to the fashion. There’s a shocker. How can you not? This is pop culture’s moment. It’s the Super Bowl of fashion. The designers’ holiday. And to my eye, the clear winner this year was Valentino. Not only did the brand dress many a celeb, but it also celebrated each one in real time on social media and even did follow up communications the next am to remind people of all their looks. Plus all of the celebrity stylists who worked the red carpet were also tagging Valentino up a storm. Surround sound in a (new) way.

I even received this link via email from the brand… a link to a dedicated section on their website that features the looks of the event. A consolidated Oscars look book of sorts. And yes, email marketing is still hot. I clicked!

Sure there were other great fashions for sure, like from Donatella Versace for one. But no one did the fashion and the promo like Valentino to my eye. Valentino!

What’s your choice? What’s your experience? JIM

P.S. And if you have not seen the documentary on Valentino himself, then you just have to! You have to! It’s by far fashion’s best documentary in my view! Here’s the trailer for “The Last Emperor.” Wait until you see all of his pugs!