Saul Nash for Equinox

Source: Equinox on Twitter

Renowned British designer, choreographer, and what the brand calls “movement director” Saul Nash has just released a capsule fashion collection for Equinox (as in the fitness centers), sold exclusively in their shops. The collection is a mix of clothing that blends fashion with luxury with exercise in what feels like a really unique way. You can check out the collection by clicking here.

Saul is definitely making waves in the fashion world. In his words, he’s operating “where sportswear and high fashion meet.”

A very smart move for Equinox to drive traffic to their shops (where people may not have otherwise noticed) and perhaps this collaboration also gives Saul a bit more exposure, particularly outside of the UK. Right?!?

What’s your experience? JIM