International Women's Day on LinkedIn

Today is International Women’s Day, and this year’s theme is “Embrace Equity.” Equity meaning that because people come from various circumstances and backgrounds, they need different kinds of support and resources to reach equal potential. Indeed.

Many brands are taking to the marketplace to support the movement, and many of them are amplifying their messaging on platforms like LinkedIn. And many of those platforms have their own messaging too, like LinkedIn.

In fact, LinkedIn has an entire series of messaging that will run throughout the month of March in an attempt to prompt conversations about embracing equity. Prompts will spark dialogues such as, “Who is a woman that has influenced your career path and how?” As an example.

The brand will also be unlocking courses via LinkedIn Learning that promote equity and how to obtain it.

Well done. We don’t often think of platforms like LinkedIn as being a brand and having their own voice and objectives, but clearly it does. And we thank them for that.

Happy International Women’s Day. I embrace equity today and everyday.

What’s your experience? JIM