Tupperware

Source: Amazon

It was reported today that the Tupperware brand is experiencing some financial difficulties and may go out of business. Not sure about you, but this brand has been a staple in my home since I was a kid and that was a long time ago. And certainly was a staple when we had kids of our own at home and certainly still now as empty nesters. Maybe even more so now that we eat smaller meals by ourselves!

Talk about lifestages and a brand that has been there each time!

I hope the brand can make its way out of this. It’s certainly a sign or maybe a symptom of a brand that becomes so pervasive in a category and so associated with a category that it becomes the generic. So when other brands or even just products enter the market, it’s easier for consumers to associate and lump them all together … ultimately diluting that powerful brand that established it all as the front runner. It’s such a danger of large market leadership.

Time will tell. I may just stock up to show my support and loyalty!

What’s your experience? JIM