WWF Germany Uses New “X” Iconography

The WWF (World Wildlife Federation) in Germany released a social media ad that spread quickly across LinkedIn yesterday and today.

The ad used the evolution of Twitter (and its logo) to show how we should protect wildlife, capitalizing on the brand’s new “X” branding and logo, and showing its double meaning. Visually clean and clear, that’s for sure. And a good example of clarity of message with simplicity and cultural relevance in the moment. LinkedIn members got it instantly, and shared it almost as fast.

Along with the (now viral) ad, comes this message from WWF:

“The whole world mourns the loss of the Twitter bird. Around 1 million real animal species are threatened with extinction. Today we are in the midst of the greatest extinction of species since the end of the dinosaur era. A quarter of mammal species, one in eight bird species, more than 30 percent of sharks and rays, and 40 percent of amphibian species are threatened. Help us save the animals. An initiative of WWF Germany & us!"

Thank you. Also a great example of a simple consistent message bringing people together on a social platform. Well done.

What’s your experience? JIM

Jim JosephAugust 2, 2023WWF, Twitter, X, social media, LinkedInComment