New JELL-O Logo

In the brand’s first re-design in ten years, JELL-O just released its new logo and packaging across it’s entire product line. Did you know that this brand is 178 years old?!? Wow!

For reference, here’s the prior logo …

I would argue that the new look is a bit cleaner, bolder, and likely pops off shelf more whether in a brick and mortar store or online. And in a world where the brand faces a lot of generic competition, this is wildly important. Presence!

It is indeed important to freshen up your look from time to time, if not to stay timely but also to signal that you are paying attention and continuing to be relevant to your target audience’s needs. Staying current on your logo and packaging is but one way to send that message.

I like it. Fresh. Very JELL-O, IMHO.

What’s your experience? JIM