Vital Farms Channels X

Now this is a fun little way for a brand to signal that it’s engrained in popular culture while also communicating its brand value. Vital Farms produces eggs while allowing its hens to roam outside, something which is core to the brand. I find it fascinating to see that Vital Farms took advantage of the logo/brand change from social media platform Twitter to its new brand X … signaling Vital Farm’s brand messaging. Clever. And likely garnering more attention that the brand generally gets since the “topic” is so timely.

Sometimes simple is just simply the way to go.

What’s your experience? JIM