Negroni Week

Did you know that this week is Negroni week? Did you know there was a Negroni week? Well there certainly is, and is was created by a magazine called Imbibe (all about beverages) and it’s sponsored by Campari (a main ingredient in Negroni).

Source: Pinterest

“From September 18-24, bars and restaurants around the world will be mixing classic Negronis and variations for a great cause. Join the celebration!”

Click here to find a venue. Join in … every Negroni you buy contributes to a charity.

So smart. So smart of Imbibe Magazine who self-admittedly celebrates “liquid culture” by publishing a magazine six times a year to showcase beverages of all kinds including wines, spirits, beer, coffee, tea, you name it. And so smart of Campari to jump on and sponsor the week as a brand in the middle of it all.

Makes me wonder? What other cultural “things” could have a week/day? I’m betting now that there are plenty! Well there you go: National Pina Colada Day is July 10th. WooHoo!

Can you brand find a “day” or “week” to celebrate? What’s. your experience? JIM