Ina Garten for Williams Sonoma

The Barefoot Contessa is back for the holiday season, with a partner …

The long-awaited memoir from culinary icon Ina Garten finally came out this fall and evidently it’s been quite the read at least amongst her many legions of fans. This after 13 best-selling cookbooks! I personally just love the title …

“Be Ready When the Luck Happens”

The book chronicles her decades of work, her challenges and obstacles, and her successes. My dad always says, “it takes a lot of work to be lucky,” and I think Ina would agree.

And since there are no coincidences in marketing, the book launch coincides with Ina’s partnership with Williams Sonoma for Thanksgiving … arguably the biggest culinary moment in the U.S. Sure she’s on the cover of the catalog for the season, but her recipes are also the featured menu on the website.

Check out “Thanksgiving at Ina’s” from the Williams Sonoma website for some incredible holiday inspiration. So well done, like everything from these two brands.

Plus Williams Sonoma is sponsoring her book tour, but of course. Pretty much sold out, BTW. More of a “conversation with Ina” than selling books, which is brilliant.

All completely on brand. Her style is smooth and calm, showing cooks how to make it beautiful and delicious without the stress of perfection. Now with Williams Sonoma as a source. Perfect pairing.

What’s your experience? JIM