Louis Vuitton Flagship in New York

Evidently the Louis Vuitton Flagship Store on 5th Avenue in New York City is undergoing massive renovation, just like its sister brand Tiffany & Co. recently finished just up the block.

But rather than put up plain old NYC scaffolding, the brand instead remained true to its brand and put up a facade that resembled a traditional Louis Vuitton trunk, right on the infamous corner of 57th and 5th in the shopping mecca of Manhattan. So while it’s a construction site, it’s also become an IG moment for tourists and brand fans alike.

Brilliant branding that only LVMH (the parent company) can pull off.

And strikingly similar to what the brand is currently doing in Paris while it’s building its first hotel on The Champs de Elysees, right next to its Flagship Store there.

Truly, only can be done by Louis Vuitton. And in this case, just in time for the Olympics last summer!

A site to behold for a brand that many behold!

What’s your experience? JIM