Jonathan Bailey for Orlebar Brown

Source: Orlebar Brown

If you are not familiar with Orlebar Brown, it is a men’s swimwear British fashion brand founded by photographer Adam Brown and his friend Julia Simpson-Orlebar in 2007. The brand launched with a very distinctive trunk-style (my words) swim short and has since moved into other fashion items like shirts, shorts, and accessories. I have this one …

Source: Orlebar Brown

For the Spring/Summer 2024 collection, the brand pulled in actor Jonathan Bailey of “Bridgerton” and “Fellow Travelers” fame to model the new line and it’s gorgeous.

Source: Orlebar Brown

Interesting to note that Jonathan’s co-star on “Fellow Travelers” (Matt Bomer) recently modeled the Fall Winter line for men’s American fashion brand Todd Snyder.

Source: Todd Snyder

Coincidence? Nah, probably not. Just too highly successful and model-ready actors who are ultra popular in the moment with two men’s fashion brands leveraging their stardom. And quite well, I might add.

Fashion is all about being in the moment. Orlebar Brown is living in the moment this Spring/Summer, and I’m betting that Jonathan’s star power is going to help get it even more noticed.

What’s your experience? JIM