"The Year of the Dragon" for Brands

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We just finished the celebration of the Lunar New Year … which for 2024 is “The Year of the Dragon.”

Every Lunar New Year brings a new Chinese Zodiac sign from 12 different animals each with new meaning and what I would call sentiments for the year. The Year of the Dragon is one of confidence, resilience, and success. Lots of positivity.

I’ll take it. We’ve been through a series of tough years, for one reason or another and many in combination. Sometimes a crushing combination.

For brands, it’s time to step out into the market with renewed confidence, ready to have a successful year that takes all of the resiliency we’ve shown and turns it into positive outcomes. A year of fresh interactions with our customers and new innovation that makes an impact in their lives and in our business pursuits. I’m ready for it.

I’m feeling a lot of positivity coming from the Lunar New Year, and I plan to channel that into great marketing communications work for 2024. I’m feeling refreshed.

Join me? What’s your experience? JIM