Barilla Pasta x Marie Kondo for Global Recycling Day

Here I am on a second day in a row talking about brand Barilla …

You may know Marie Kondo as a renowed organization expert. And you may know Barilla as a renowed pasta brand. What you might not know is that the two of them teamed up for Global Recycling Day to show the world how to reuse empty pasta boxes. Who knew?!?

“Reuse your Barilla box for a smarter shipment.”

Such a simple concept … I’ll admit that I have never thought of using these kinds of used boxes for my shipments. Hmmm.

Great collaboration as Barilla helps to raise awareness for recycling placing it as a brand that cares and Marie Kondo continues to raise her awareness. Great match.

What could your brand do in terms of recycling? What’s your experience? JIM