Ben & Jerry's - Progress Comes in Many Flavors

Source: Marketing Drive

Long time activist brand Ben & Jerry’s has released its first brand campaign in a decade encouraging people to put activism in their own hands by creating their own version of change, noting that “progress comes in many flavors.” Roll the clip …

The program includes a partnership with LIFE Camp to unite diverse communities to drive local change.

Tremendous. Putting control in the hands of the people who can create their own kind of change in their own unique way.

Well done. What’s your experience? JIM