Halara Comes to New York

Souce: Instagram

If you’ve never heard of it, Halara is a relatively new athleisure brand born on TikTok based out of Hong Kong that has had crazy growth over its four year history.

Source: Halara

Well now this summer its placing its next bet on a brick and mortar presence by coming to New York City with its first US pop-up store, with a few more planned throughout the states in the months to come. It appears to be a smart expansion strategy beyond social commerce to continue its incredible sales growth via new channels and compete with giants of the space.

It’s fascinating to watch social-first brands now go a more traditional route to try to expand beyond what social can do. Fun to watch. What’s your experience? JIM