Halara Comes to New York
If you’ve never heard of it, Halara is a relatively new athleisure brand born on TikTok based out of Hong Kong that has had crazy growth over its four year history.
Well now this summer its placing its next bet on a brick and mortar presence by coming to New York City with its first US pop-up store, with a few more planned throughout the states in the months to come. It appears to be a smart expansion strategy beyond social commerce to continue its incredible sales growth via new channels and compete with giants of the space.
It’s fascinating to watch social-first brands now go a more traditional route to try to expand beyond what social can do. Fun to watch. What’s your experience? JIM