FIGS Celebrates the Medical Team Supporting the USA Olympic and Paralympic Athletes

Source: FIGS

FIGS is a brand you may not have heard of but I’m betting you’ve seen it. It’s a leading manufacturer of healthcare workers’ clothing and accessories. Think scrubs, etc. And you also might not know that the brand has officially partnered with the USA Olympics Team to supply/support the USA Medical Team on the ground with the athletes. Think USA Team branded scrubs at the Paris 2024 Olympics and then at the LA 2028 Olympics.

Oh but so much nicer than just scrubs. I’d love some of this merch!

Check out the film, “Anatomy of a Champion.” Such a clever title, coming from this brand!

Love the line, “It takes heart to build the bodies that break records.” Believe it or not, I first saw it on the side of a bus in New York City! Caught my attention immediately so I quickly looked it up online on my mobile on my way to work. That is how outdoor advertising works, right?!? Call to action!

Not sure I’ve seen this level of marketing in this space before but I am digging it. Proving that really smart branding can happen in any category! And …. inspiration can come from perhaps some surprising places!

These medical professionals are suited up to do great work for these athletes doing great work!

What’s your experience? JIM