PB&J M&M's

Here’s another flavor added to the brand portfolio …

After I just wrote about Chocolate Pumpkin Pie coming out from one of my favorite brands M&Ms … now we have coming soon Peanut Butter & Jelly! Coming December 2024. It’s actually a berry flavor coating with a peanut butter filling. Yum.

It’s evidently a reboot of a “strawberried” flavor from nine years ago but this time channeling a classic: peanut butter & jelly. You can read about it by clicking here.

As I have repeatedly said, sign of a great brand … the ability to constantly reinvent new reasons to try, the ability to constantly pull from popular culture, and the ability to constantly stay in the news and it’s amazing how much news this introduction has already achieved.

How do you do the same with your brand? What’s your experience? JIM