Meth - I'm On It

This one caught a lot of people’s attention …

A new anti-drug campaign broke in South Dakota this week and it caused quite the stir. The State is actively attacking its problem with Crystal Meth, and acknowledging that it’s going to take a collaborative effort to solve for it.

The headline … “Meth, I’m On It” … got initially misunderstood which sparked instant social media buzz. But then people got it. Ah, got it!

I think it’s quite clever. And got instantly noticed. It made people sit up, actually. Whenever you can break through the clutter and get your message noticed, then I’m all for it. All for it. And if it helps to raise awareness enough to help rally people, then all the better!

Well done! What’s your experience? JIM