Free Beer from Budweiser If You're Vaccinated

This is going to be the first of many. And we get it … we’ve been held up for months now and we are itching to get out again so the brands are going to edge in on that emotion. This one is from Budweiser is what I am sure will be the first of many many many brands who will promote being vaccinated.

(Marketing) History in the making but also a bandwagon effect that will surely catch on. Like I said, the first of many …

“Reunited with buds” is clever as is the use of a Queen song although I’m betting that most won’t recognize that :)

Let’s roll with it and watch the brands come out with their vaccination messaging. It’s a part of being a part of popular culture. The key is how do each of the brands make it unique?

If you message this, can you make it unique? What’s your experience? JIM