Miller Lite Bar-Scented Candles

Ahhh, remember that smell of your favorite bar?!? Ever thought you’d say that?!? Now it doesn’t just have to be a memory, thanks to Miller Lite. The brand back at the end of March created three scented candles that bring the smell of your favorite bar to life … Game Day Bar, Dive Bar, and Beer Garden.

Clever. A great way to connect to people while also nodding to the lockdown. Sold out in 24 hours!

Best part … all proceeds went to benefit the U.S. Bartenders Guild Foundation, a nonprofit professional association for bartenders. Clever and smart. And a meaningful nod to the lockdown and its effects on bartenders. Giving back. Giving back with scented candles, why not?!? Never thought I’d see a beer brand in the candle business!

What business could your brand enter to connect and give back? What’s your experience? JIM