Cheetos and Messy Fingers

It’s fun to see a brand poke fun at itself. Even better when it can proactively point out a “flaw” and make it a memorable and fun part of the brand experience.

We all know eating Cheetos can leave your fingers, well, messy. That orange “coating” sticks to your fingers and then sticks to anything and everything you may touch. Even getting that stuff off your fingers takes a good licking and/or soap and water.

The brand knows this and has turned it into an advantage, with a little fun along the way. Check out this new video that just came out this week … where Cheetos and the resultant messy fingers takes responsibility for so many innovations we now enjoy!

“It’s a Cheetos thing!” And it’s a brand thing. If you’re a Cheetos lover then you are going to love this … all a part of the brand experience, messy fingers and hands and all!

What’s your experience? Can you poke fun at yourself too? JIM