Monos Luggage x Magnolia Bakery

Source: Monos

I came upon a very stylish luggage line called Monos which has a very unique and timely positioning: Mindfulness.

“Our name is inspired by the Japanese concept of mono no aware –

the profound appreciation of the beauty in fleeting moments”

The brand is all about less is more, quality that is made to last, prices that are accesible, and putting people before profits.

And perhaps, my words, manifesting what you want in any given moment. Like a simple getaway with a loved one!

As I dug in a little deeper into the offering, I noticed a really interesting collaboration taking place with none other than cupcake destination Magnolia Bakery! Monos x Magnolia. The brand took color inspiration from Magnolia’s signature line for a new line of very colorful luggage pieces. A beautiful of color and design, perhaps unlike any other combination in this space could accomplish.

“Travel never looked so sweet.”

I love an unexpected pairing, one that is as unique as each brand that is coming together. Monos x Magnolia Bakery is both unexpected, unique, and brand-centric to each partner. Such a great match.

Also a good example of two “smal businesses” (or certainly not large mega-brands) can come together, join forces, and have a larger impact than either one could have on their own. A win-win for the brands and for the consumers.

Imagine walking through the airport with one of these bags and a cupcake in hand?!?! Oh, such imagery!

What’s your experience? JIM