Coffee-Mate Celebrates the "Mean Girls" 20th Anniversary

The classic movie “Mean Girls” is celebrating its 20th Anniversary in 2024 and CoffeeMate is all about it with a new flavor coming out in January. The brand says the new pink and frosting-flavored creamer is seriously “fetch.” If you know, then you know.

Of course it’s pink, what else would it be?! And of course it tastes like frosting. And this is the moment for anything pink BTW. Talk about good timing!

A brilliant collaboration as it’s totally fair to say that this movie has had a huge impact on popular culture …

And yes, there’s a musical based on the movie coming out too … it’ll be a theatrical release timed for the anniversary as well.

DId you know there’s also a “Mean Girls Day” which is October 3rd?!? To celebrate the hoilday, Paramount (the production studio) released the movie on TikTok in 23 parts just this week, on, yes, October 3rd.

Why 23 parts? It avoids copyright infringement and is becoming a way to upload engaging video content without causing all sorts of legal drama. Why October 3rd? Well if you know then you know.

So back to CoffeeMate. What a great way to just insert the brand automatically into a hot news cycle, or into any (positive) news cycle where it would have otherwise been non-existent.

Well done. To catch you up on all things “Mean Girls,” here’s an article that highlights all of the famous quotes, and there are a lot.

Who knew that a movie could have a holiday? And a creamer! Remember, on Wednesdays we wear pink.

What’s your experience? JIM