Miu Miu Summer Reads

Source: Miu Miu

Fashion brand Miu Miu is continuing “its commitment to contemporary thought and culture” this summer with a new global program to encourage reading. Via pop-up installations in several major cities around the globe in early June, Miu Miu will be gifting one of three classic books from female writers in cities like New York, Tokyo, Milan, etc.

A bit about the books from “Hyperbeast” …

“Among them is a story about a woman rebelling against her bourgeois family, Forbidden Notebook by Cuban-Italian author Alba de Céspedes. Another is Sibilla Aleramo’s autobiographical A Woman and Jane Austen’s final novel, Persuasion, which was published posthumously.”

And a bit about the project from the brand …

So stylish! Almost like a collectors item, makes you want to get all three. The branding is impeccable as is the experience. Brilliantly done with a real purpose in mind … to highlight the works of female authors who’s works have great relevance to women today.

Love it! What’s your experience? JIM