Baccarat for "Emily in Paris" … "Heartbreak"

Source: Baccarat

We are halfway into Season 4 of the Netflix hit show “Emily in Paris,” and I am watching with great delight how the show is featuring fashion and luxury brands, particularly brands from France who are seemingly “partnering” with the show.

Many of the main characters’ outfits end up being must-have and sold-out items days later, which is quite incredible. And those items. true to the show, are French brands like Dior, Chanel, Christian Louboutin, and even luggage brand Rimowa and fragrance brand Maison Lavaux. It’s a buffet of French luxury and fashion brands. Or better said, a parade.

Emily herself walked down one of those Paris streets with a Rimowa roller and voila it’s suddenly the must-have travel carry-on!

Here’s the trailer for the first half of the fourth season, just for fun …

But for me one of the best brand partnerships is the episode where Emily put in a marketing pitch for the new Baccarat “Heartbreak” collectible item (see picture above), an actual product that you can now buy from this French brand. The show weaves the brand and the “pitch” into the storyline with great ease.

Fiction meets reality meets retail, all within French culture.

I’m not sure I’ve seen a television show do such a great job of tying in brands and products in such a seamless way before; in such a French way. But then again it is a show that centers around a marketing firm so that makes the seamlessness so much more, well, seamless!

What’s your experience? JIM